Case: Stamped Brass Labels for a Fashion Brand
案例：时尚品牌的黄铜冲压标签系列
标签：服装标签, 品牌, 小批量, 黄铜冲压
某轻奢皮具品牌的黄铜 logo 标签（12×20×0.8 mm，每季 3000–8000 件）由单工位冲模 + 60 t 冲床生产：落料→印字→打孔→调直四道合并为一副复合模，模芯 Cr12MoV 渗氮处理寿命 30 万次。0.8 mm H65 黄铜带料利用率 78%，单件综合成本 0.28 元，售价 3–5 元。关键工艺点：印字深度 0.12 mm 保住镀金层（2 μm）不露底；批量换季只换字模芯，模具共用摊薄成本。
A premium leather-goods brand's brass logo labels (12×20×0.8 mm, 3–8k per season) run in a compound die on a 60 t press: blank, stamp, pierce and straighten in one set. Nitrided Cr12MoV die inserts last 300k hits; H65 strip utilization is 78% at ¥0.28/part ex-works. Marking depth is held at 0.12 mm so the 2 μm gold plating never breaks through; seasonal changes swap only the letter insert, amortising one die across collections. ---